CEO at L Media Group,
Founder & Global Editor-in-Chief of Oui Speak Fashion(OSF)®
Miki Herme Morita
Miki Herme Morita is a Japan-born entrepreneur based in New York. She is the Founder and Global Editor-in-Chief of Oui Speak Fashion (OSF)®, a global fashion & beauty business media platform, and the Founder and CEO of L Media Group, a U.S.-based company specializing in media, brand strategy, and marketing.
Based in New York, she has built an international career over the past 13 years in the fashion and beauty industries, establishing a strong track record across media operations, brand strategy, and marketing.
As a fashion journalist, she regularly covers major fashion weeks around the world, conducting interviews with leading luxury houses as well as emerging designers. Through her editorial work, she provides in-depth analysis of global market trends and brand growth strategies. In parallel, she works as a consultant and marketing strategist, supporting global market entry, brand positioning, and storytelling—particularly between the U.S. and Japan—through practical, results-driven strategic guidance.
She currently also serves as a local coordinator for the Fashion, Textile, and Beauty Division at the Japan External Trade Organization (JETRO) New York Office, where she supports Japanese companies expanding into the U.S. market.
Combining editorial sensibility with business and strategic insight, she delivers culturally informed, outcome-oriented solutions and continues to support the growth of next-generation global brands.
About Miki
Areas of Expertise
An overview of her professional focus across journalism, public engagement, and brand strategy.
Fashion Journalism
Runway coverage, designer interviews, industry analysis, and global fashion week
Brand & Media Strategy
Brand positioning, storytelling, and global market entry strategies (US–Japan)
Keynotes, panels, and moderation,
JETRO & international organizations
Public Speaking & Advisory
Reports/Research/Webinar
【JETRO Japan External Trade Organization】
Selected Journalism
【Author pages】
Oui Speak Fashion(OSF)®
→ OSF Global – Author Page
→ OSF Japan – Author Page
【Selected articles】
Is Social Shopping Becoming the New Consumer Standard? GoWish and ShopMy Suggest So
— Retail Tech, November 2025PORTER Marks Its 90th Anniversary in New York — A New Beginning for the Iconic Japanese Brand
— Fashion Business, October 2025Sarah Burton Redefines Femininity as Freedom in Givenchy’s Spring/Summer 2026 Collection
— Runway, October 2025
The Art of Quiet Luxury: A Stay at SHIGUCHI, Niseko
— Art, Travel, September 2025
UNIQLO Celebrates 20 Years in the U.S. with Special Event at MoMA
— Business, September 2025
Giorgio Armani: The Legendary Designer Who Transformed Fashion and His Enduring Legacy
— People, September 2025
L’Oréal and NVIDIA Collaborate to Develop Next-Gen Beauty Experiences Using Generative AI
— Beauty Tech, June 2025
— Fashion Business, May 2025
TV & Media Appearances
Featured Navigator, “New York Movie Locations Walking Tour: Times Square & West Side” STAR Channel × HIS — Travel & Culture, November 2023
Regular Guest Commentator, “World Markets” TV Tokyo (TOKYO MX2 Broadcast) — Business & Economy, 2023
On-site Reporter, SDGs Conference at the United Nations Headquarters
Invited as Media Influencer —International Conference, Sustainability, September 2023
Guest Commentator, “Viking More,” Fuji Television — Culture, November 2021
Featured Host, New York Fashion & Trend Tour, HIS USA — Travel, Luxury Fashion, October 2020